Peter Iwuh, CEO & founder of Tykoon Sports, breaks down the billion-dollar shift in college athletics—from the Ed O’Bannon case to today’s NIL era where branding, boosters, and big-money deals shape recruiting. He reveals how athletes can turn NIL into long-term success, why the transfer portal is a double-edged sword, and how systemic inequalities still leave smaller programs and women’s sports fighting for their share.

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