Ciar Byrne talks to Peter Johns, MD of WW Magazines (publishers of Waterways World and SelfBuild & Design), about how his training as an economist has underpinned his approach to publishing and his mantra of “test continually and measure everything”, the gradual circulation shift from newstrade to subs for his titles, the thinking behind their recent website relaunch, how Covid has turned revenue trends upside down and how, certainly in the specialist market, content will always be king.

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

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