In part two of my conversation with Peter Moore, we discuss the meeting that served as the centerpiece of the movie Air at Nike headquarters with Michael Jordan and his family, the materials that Moore had produced prior to the meeting, and the famous photo shoot in Chicago that ultimately served as the genesis of a $5 billion brand, the Jumpman.

Peter Moore (Part 2)

The "Be Like Mike" podcast provides listeners with an engaging perspective on the history, strategies, and creative processes that brands such as Nike, Gatorade, Hanes, and McDonald's have employed in leveraging the power of the Jordan brand. Featuring in-depth conversations with sport marketing executives, creatives, and academics, "Be Like Mike" is designed to educate students and professionals in the fields of athlete endorsement, brand management, and sport marketing. Music courtesy of Shafer/Antelis Music. "Be Like Mike" is a registered trademark of Jensen &amp; Associates, LLC.

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Marketing

The "Be Like Mike" podcast provides listeners with an engaging perspective on the history, strategies, and creative processes that brands such as Nike, Gatorade, Hanes, and McDonald's have employed in leveraging the power of the Jordan brand. Featuring in-depth conversations with sport marketing executives, creatives, and academics, "Be Like Mike" is designed to educate students and professionals in the fields of athlete endorsement, brand management, and sport marketing. Music courtesy of Shafer/Antelis Music. "Be Like Mike" is a registered trademark of Jensen & Associates, LLC.

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Peter Moore (Part 2)

Peter Moore (Part 2)