<p>In my fourth and final conversation with the late Peter Moore, we discuss Michael Jordan's evolution as a brand, Moore's original vision for the Jumpman, his exit from Nike, and his take on the rumors that he and Rob Strasser plotted to steal Michael Jordan away from Nike. </p>

In my fourth and final conversation with the late Peter Moore, we discuss Michael Jordan's evolution as a brand, Moore's original vision for the Jumpman, his exit from Nike, and his take on the rumors that he and Rob Strasser plotted to steal Michael Jordan away from Nike.

Peter Moore (Part 4)

The "Be Like Mike" podcast provides listeners with an engaging perspective on the history, strategies, and creative processes that brands such as Nike, Gatorade, Hanes, and McDonald's have employed in leveraging the power of the Jordan brand. Featuring in-depth conversations with sport marketing executives, creatives, and academics, "Be Like Mike" is designed to educate students and professionals in the fields of athlete endorsement, brand management, and sport marketing. Music courtesy of Shafer/Antelis Music. "Be Like Mike" is a registered trademark of Jensen &amp; Associates, LLC.

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Marketing

The "Be Like Mike" podcast provides listeners with an engaging perspective on the history, strategies, and creative processes that brands such as Nike, Gatorade, Hanes, and McDonald's have employed in leveraging the power of the Jordan brand. Featuring in-depth conversations with sport marketing executives, creatives, and academics, "Be Like Mike" is designed to educate students and professionals in the fields of athlete endorsement, brand management, and sport marketing. Music courtesy of Shafer/Antelis Music. "Be Like Mike" is a registered trademark of Jensen & Associates, LLC.

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Peter Moore (Part 4)

Peter Moore (Part 4)