Peter Ryan, Executive Vice President of Global Sales and Services for Sun Microsystems, discusses the recession's impact on the technology sector as well as the role technology companies can play in furthering economic development in emerging markets. Did the tech sector's experience with the dot com bust provide any "lessons learned" for dealing with the current economic crisis? How does a company like Sun successfully manage a global workforce faced with pressure to reduce staff? Where do technology companies fit in promoting development? And finally, what (if any) hope is there that Americans will finally fall in love with professional soccer?