How do you take a car company no one had ever heard of – from a place no one took seriously at the time – and make it respected worldwide brand? Design. More specifically, a calculated risk on design. That’s the amazing turnaround Peter Schreyer accomplished when he took over Kia - and later Hyundai - after redefining Audi and Volkswagen design with such hits as the new Beetle, Audi TT, R8, S5 and more.

Peter Schreyer not only shares lessons from his design career, but also lessons in life that stem from his humble beginnings in a 500-year-old farmhouse.

#Hyundai #Kia #VW #Audi #Design

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Check out Peter with the Hyundai G Vision Concept at Pebble Beach:

https://www.youtube.com/watch?v=Z4jFarD0O6o

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MUSIC courtesy of Evan Schaeffer - https://soundcloud.com/evanschaeffer