Peter Shankman turned a Facebook group into the hottest PR service ever - HelpAReporter.com. This service connects reporters to sources via social media, easing the friction between the PR and journo world. It's free. And you should subscribe. Who doesn't want free press coverage opportunities in your email inbox every day?

Hear Peter's story about how he "invented" his Profnet killer. And hear how he channels his ADHD into creativity on behalf of his clients at GeekFactory, his NY PR firm. A clever man, Peter has shared his strategies for creating and implementing PR stunts, for which he's professionally famous. His book, "Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them," is chock full of great examples and practice "how-t's." Peter's DishyMix advice comes in three easy bullet points. First, break out of the norm when you're brainstorming. Second, start with the outcome when planning a PR stunt. Finally, know part of the process is that you must befriend the "stoppers." Peter tells us how to effectively evoke great creative ideas and then get traction with a PR stunt that drives business strategically.

This food-loving, angst-ridden Jewish boy from NY embues his blog, Twitters and email messages with personality galore. He follows Rohit Bhargava's (author of "Personality Not Included) advice to get beyond authenticity to personality. Embue he does. All kinds of antics are a normal part of this triathalete, sky diver, stunt puller's life and he shares them freely. That's why he's engendered such a fan base. Because he is raucous, opinionated, self-deprecating and fun, fun, fun. From the moment this interview starts you'll be chuckling along as Suz and Peter make lots of fun of his newest moniker, "Hottest Male Blogger," awarded the day the episode was recorded.

You'll learn. You'll laugh. Oh, and call your mother.