Words have impact. Words have meaning. In your advertising, in your PR copy, in your emails, in your social media.

And here to explain his fascination with words is one of the advertising industry’s most famous creative directors, copywriter and agency leader and mentor, Peter Souter.

We caught up him in his last 2 months as TBWA London’s Chairman and CCO – before he retires to enjoy his days using the written word to create entertainment - and this show is full of words of wisdom accumulated over his prolific career.

He's also about to embark on an exciting new venture with comedy screenwriter Richard Curtis. We hear all about that and Peter passes on his learnings from a prolific 40-year career in advertising.

https://www.creativebloq.com/news/gilette-advertising-stunt

The Little Market

https://vimeo.com/108493724

Freddie Powell

https://freddiepowell.com/

Incidental music by Skilsel from Pixabay

Learn more about your ad choices. Visit megaphone.fm/adchoices