On today’s inaugural episode I have a conversation with Peter Vesterbacka. Peter is former Chief Marketing Officer at Rovio, the billion dollar games company behind Angry Birds and has previously appeared on Time 100’s most influential list. Peter is now a serial investor and founder in multiple gaming, education and commerce companies with a lot of depth to his career having founded multiple global communities such as global startup event Slush and the wildly popular Mobile Monday with the goal of enabling the next generation of entrepreneurs.

On today’s episode we talk about :

Peter’s new mission to transform the 3 Trillion dollar global education market, his role as founder of education company Lightneer and the portfolio approach he is taking to fulfil this mission.

We also talk about the founding moment of Angry Birds, how the company scaled and Peter’s ambitious new project to build a super startup ecosystem connecting Finland and Estonia through the world longest tunnel and building a startup island.

Finally we dive into all of the lessons Peter has learned about product-market fit, scaling, brand building and how to stand out in a crowded market. Tune in now to learn more about the episode and the perspective of a serial entrepreneur and brand builder.