Today the pet products industry appears to be one of those "bullet proof" endeavors even in the wake of economic downturn. That’s wonderful for the companies, of course. And a number of the big guys fund high-profile animal foundations -- Pet Peeves featured Morris Animal Foundation and Winn Feline Foundation to name two worthy organizations. But smaller organizations struggle to stretch every dollar, and aren’t always on the funding radar. Kristen Smith, Brand Ambassador for Planet Dog and the Executive Director of Planet Dog Foundation describes some of the terrific pet-dreams their organization has helped come true! By the way, my Magical-Dawg is a big fan of Planet Dog toys-- and each time you purchase a toy, you make a donation to a worthy doggy cause! Learn how Planet Dog Foundation is "playing" it forward.

More details on this episode MP3 Podcast - Planet Dog Foundation - Playing It Forward with Amy Shojai on Pet Life Radio