Download: Cult_Tech_013_Loeffler_Distraction.mp3 Cigarettes, cycling, gawking, gandering, and imbibing. These are a few of the forms of distraction or "distributed attention" that Petra Loeffler--a film and media scholar currently teaching media philosophy at Bauahus University -- discusses with us in this episode. Drawing examples from her recent book Distributed Attention: A Media History of Distraction, Dr.