You can't (yet) bend the law of Physics, but you can use the power of the cloud to design applications that run as fast as the speed of light! This session will focus on the best practices for optimizing performance to the very last millisecond. We'll dive into topics such as caching at every layer of your application, TCP optimizations, SSL optimizations, latency based routing, and much more. These best practices can help you to streamline your infrastructure utilization, improve performance and allow you to scale economically.