Mentioning three elements at once taps into ancient parts of human brains.

1:38 - Examples of strong bundling of threes.

2:38 - The best way to connect with fans.

3:52 - The formula for getting your fans to take the actions you want.

5:00 - First piece… get sticky.

5:55 - Interrupt patterns.

6:28 - Painting compelling scenes.

7:05 - Fake news interlude.

8:09 - Ask them to do one thing.

9:20 - Bob’s Roller Rink example.

10:55 - What the world needs now from you.

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