1:15 - Where do we put our attention daily?

2:48 - Creators must put energy into pulling attention to your art

4:15 - To have an impact, we must do some un-fun things

4:57 - A story about the value of attracting attention

7:30 - Attention growth trends increase future value

8:30 - Reliable reach

9:25 - Email lists still matter

11:25 - Blockchain, smart contracts, and NFTs

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