How did Tide become the king of laundry detergents? What's the secret behind Pampers' dominance in diapers? "The Brand Builders" unlocks the marketing genius and innovation engine of Procter & Gamble, the company behind some of the world's most recognizable brands. We explore the psychology of consumer choice, the power of advertising, and the strategies that have kept P&G at the forefront of the consumer goods industry for generations.

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