On today's edition of the Pestgeek Podcast, host and Integrated Pest Management Specialist Frank 'The Pestgeek' Hernandez discusses the importance of three things when you are starting your own integrated pest control management business: -How to get customers -How to market -How to hire the right people Of these three: learning how to hire is the greatest challenge as a business owner. The technician turned owner believes the technical is the most important part. However, if your tech has no people skills you're biggest problem is getting customers. What matters most in hiring is locating candidates with soft skills and the ability to relate to others. This is actually more important than possessing good technical skills. #pestcontroltraining #pestcontrol #pestcontrolservice #pest #pestmanagement #pestcontrollife #pestcontrolmiami #IntegratedPestManagement #IPM #pestcontrolbusiness #businessconsultation #businessmentoring Support Us On Patreon: https://www.patreon.com/Pestgeekpodcast Web Site: https://pestgeekpodcast.com/category/podcast/ Facebook Group https://www.facebook.com/groups/pestgeekpodcast/ Facebook Page https://www.facebook.com/pestgeekpodcast/ Twitter: https://twitter.com/pestgeekpodcast Linkedin: https://www.linkedin.com/in/franklin-hernandez-49832a55/ Linkedin Business Page: https://www.linkedin.com/company/pestgeekpodcast Instagram: https://www.instagram.com/pestgeekpodcast/ Pinterest: https://www.pinterest.com/pestgeekpodcast/