Sign up to save your podcasts
Or
Share PGP-703 10x Your Revenue with LeadSquirrel Marketing Agency: Game changing Insights from Tate Morgan.
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
PGP-703 10x Your Revenue with LeadSquirrel Marketing Agency: Game changing Insights from Tate Morgan.
Welcome to Living the Wildlife podcast! In this episode, Stephen Van Tassel, a wildlife control consultant, discusses all things related to vertebrate pest control as part of the Pest Geek Podcast family. It's important to follow national, state, provincial, and local laws when using pesticides and other control methods to manage pests. Note that Wildlife Control Consultant LLC, Pesky Podcast, Living the Wildlife Podcast, Stephen M. Van Tassel, or their affiliates are not responsible for the followers' use of the information provided here.
Stephen Van Tassel recently attended the wildlife damage management conference in Utah, where he spoke about a program he's involved in. He shares his experience and encourages everyone to subscribe to the channel, ring the bell, and give a five-star review. If you don't want to use YouTube, you can find his podcast on Rumble. You can also reach out to him on Facebook or via email.
The guest for this episode is Tate Morgan, the president of Lead Squirrel, who specializes in animal control marketing, which is essential in a highly competitive market. Tate talks about his background and journey into the marketing realm, which began with e-commerce in the outdoor industry. Tate discusses the importance of the metric of 10x revenue, which means that a business should aim for a return on investment of 10 times the amount of money spent on marketing. He mentions that his company has structured its service packages around this metric and highlights that each package has a recommended fit, expected outcomes, and services included.
Tate also emphasizes that a website is a foundation for businesses and having a website provides a locus of control, which is critical in 2023. They discuss the importance of owning a URL and having a website tied to it. Their company does website development mostly in WordPress, which is user-friendly and provides tools like Yoast SEO and All-in-One SEO to create webpages with SEO in mind.
LSA ads have been a game changer for many pest control businesses, as they allow them to acquire customers at a much lower cost than traditional Google ads. However, some companies may misunderstand their licensing requirements, especially when it comes to wildlife control, which is regulated by state wildlife agencies. It's possible that Google will eventually start checking state license registries to ensure compliance, but for now, they have been slow to bring wildlife removal into their confirmed categories due to issues with uniformity from state to state.
The $4.99 per month service provided by the company being discussed includes a templated five-page website tailored to each business, with different imagery and copy. The five core pages include a home page, a locations page, a services page, an about us page, and a contact page. Each page serves a specific purpose, such as pushing people into the sales process or improving SEO. The about us page, for example, is the second most viewed page on any website and allows potential customers to build trust in the company's knowledge and expertise.
If you're a pest control business looking to improve your online presence and acquire customers at a lower cost, consider checking your licensing requirements and investing in a professional website that showcases your services and expertise. And don't forget to listen to Living the Wildlife podcast and subscribe to Stephen Van Tassel's channel! This episode with Tate Morgan is not to be missed.
#LivingTheWildlife #PestGeekPodcast #WildlifeControlConsultant #PestControl #AnimalControlMarketing #LeadSquirrel #LSAAds #WebsiteDevelopment #SEO #LicensingRequirements #OnlinePresence #ProfessionalWebsite #Podcast #StephenVanTassel #TateMorgan
Stephen M. Vantassel, CWCP, ACE
Wildlife Control Consultant, LLC
Blog: https://wildlifecontrolconsultant.com/
Papers: https://kingsdivinity.academia.edu/StephenMVantassel
Videos: https://www.youtube.com/channel/UCxP_IBhnqcgvX_aRM4f91nQ
Podcasts: https://pestgeekpodcast.com/stephen-vantassel/
Phone: 406-272-5323 Mtn Time
Helping people resolve conflicts with wildlife through teaching, training, writing, and research
Wildlife Control Consultant, LLC’s Living the Wildlife & Pest Geek Podcast Disclaimer Always follow national, state, provincial and local laws when using pesticides and/or other control methods to manage pests. Wildlife Control Consultant, LLC, Pest Geeks Podcast, Living the Wild Life Podcast, Stephen M. Vantassel or their/his affiliates are not responsible for the follower’s use of the information provided here or elsewhere. Be sure to read and follow the label directions for any product you use.
View all episodes
By Franklin Hernandez
5
66 ratings
Welcome to Living the Wildlife podcast! In this episode, Stephen Van Tassel, a wildlife control consultant, discusses all things related to vertebrate pest control as part of the Pest Geek Podcast family. It's important to follow national, state, provincial, and local laws when using pesticides and other control methods to manage pests. Note that Wildlife Control Consultant LLC, Pesky Podcast, Living the Wildlife Podcast, Stephen M. Van Tassel, or their affiliates are not responsible for the followers' use of the information provided here.
Stephen Van Tassel recently attended the wildlife damage management conference in Utah, where he spoke about a program he's involved in. He shares his experience and encourages everyone to subscribe to the channel, ring the bell, and give a five-star review. If you don't want to use YouTube, you can find his podcast on Rumble. You can also reach out to him on Facebook or via email.
The guest for this episode is Tate Morgan, the president of Lead Squirrel, who specializes in animal control marketing, which is essential in a highly competitive market. Tate talks about his background and journey into the marketing realm, which began with e-commerce in the outdoor industry. Tate discusses the importance of the metric of 10x revenue, which means that a business should aim for a return on investment of 10 times the amount of money spent on marketing. He mentions that his company has structured its service packages around this metric and highlights that each package has a recommended fit, expected outcomes, and services included.
Tate also emphasizes that a website is a foundation for businesses and having a website provides a locus of control, which is critical in 2023. They discuss the importance of owning a URL and having a website tied to it. Their company does website development mostly in WordPress, which is user-friendly and provides tools like Yoast SEO and All-in-One SEO to create webpages with SEO in mind.
LSA ads have been a game changer for many pest control businesses, as they allow them to acquire customers at a much lower cost than traditional Google ads. However, some companies may misunderstand their licensing requirements, especially when it comes to wildlife control, which is regulated by state wildlife agencies. It's possible that Google will eventually start checking state license registries to ensure compliance, but for now, they have been slow to bring wildlife removal into their confirmed categories due to issues with uniformity from state to state.
The $4.99 per month service provided by the company being discussed includes a templated five-page website tailored to each business, with different imagery and copy. The five core pages include a home page, a locations page, a services page, an about us page, and a contact page. Each page serves a specific purpose, such as pushing people into the sales process or improving SEO. The about us page, for example, is the second most viewed page on any website and allows potential customers to build trust in the company's knowledge and expertise.
If you're a pest control business looking to improve your online presence and acquire customers at a lower cost, consider checking your licensing requirements and investing in a professional website that showcases your services and expertise. And don't forget to listen to Living the Wildlife podcast and subscribe to Stephen Van Tassel's channel! This episode with Tate Morgan is not to be missed.
#LivingTheWildlife #PestGeekPodcast #WildlifeControlConsultant #PestControl #AnimalControlMarketing #LeadSquirrel #LSAAds #WebsiteDevelopment #SEO #LicensingRequirements #OnlinePresence #ProfessionalWebsite #Podcast #StephenVanTassel #TateMorgan
Stephen M. Vantassel, CWCP, ACE
Wildlife Control Consultant, LLC
Blog: https://wildlifecontrolconsultant.com/
Papers: https://kingsdivinity.academia.edu/StephenMVantassel
Videos: https://www.youtube.com/channel/UCxP_IBhnqcgvX_aRM4f91nQ
Podcasts: https://pestgeekpodcast.com/stephen-vantassel/
Phone: 406-272-5323 Mtn Time
Helping people resolve conflicts with wildlife through teaching, training, writing, and research
Wildlife Control Consultant, LLC’s Living the Wildlife & Pest Geek Podcast Disclaimer Always follow national, state, provincial and local laws when using pesticides and/or other control methods to manage pests. Wildlife Control Consultant, LLC, Pest Geeks Podcast, Living the Wild Life Podcast, Stephen M. Vantassel or their/his affiliates are not responsible for the follower’s use of the information provided here or elsewhere. Be sure to read and follow the label directions for any product you use.