On today’s show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert.
Understand, coming up with the BIG Idea is where the money is. Basically… the money is made before you write a word of copy. So we’re gonna have some fun today.
Listen in and discover…

* A line by line breakdown on one of Halbert’s most successful headlines… see how each line captures the BIG Idea and makes this headline absolutely irresistible
* The amazing THIGHMASTER® promotion that sold over $100,000,000.00 worth of products… and the BIG Idea behind this promotion that took an obscure product and turned it into a worldwide sensation
* Movie taglines that capture the BIG Idea… and my personal favourite that instantly paints a vivid picture in your mind
* How I took a confusing environmental cause and wrapped a BIG Idea around it to make it easy, understandable, and thoroughly engaging

PLUS loads more.
Press the play button above.
Enjoy!
Cheers,
Pete Godfrey
Wizard of Words
P.S. To continue the conversation with me, join my Facebook group that supports this show.
Just make sure you answer the one simple question when prompted… otherwise you won’t get in.
You can join here: https://www.facebook.com/groups/PeteGodfreyShow

PGS 173: Gary Halbert the Master of the BIG Idea

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As marketers, we get paid when a promotion is done. It’s that simple. So if you want to make more money as a copywriter or a marketer, you’ve got to get quick at pumping out the promotions.
But more importantly, we need to maximise the earning potential of every piece of copy we write. This way, we make more money without more work. And that’s what I reveal in today’s podcast.
Listen in and discover…

* Dan Kennedy’s advice on attracting money… money is irresistibly attracted to this one thing
* Why recycling is not just good for the environment but good for your bank balance too… often times, you’ve already got what you need for a successful promotion
* How to maximise the earning potential of every piece of copy you write… see simple ways to repurpose your copy so you make more money without more work
* How to get all the copy you need for all media including emails, social media posts, blogs, videos and so on… do this one thing first and you’ll never look at a blank screen again
* And plenty more 

Press the play button above.
Enjoy!
Cheers,
Pete Godfrey
Wizard of Words
P.S. To continue the conversation with me, join my Facebook group that supports this show.
You can join here: https://www.facebook.com/groups/PeteGodfreyShow

PGS 177: How to maximise the earning potential of every piece of copy you write

Everyone wants to write better copy faster. And templates can help. However, most fill-in-the-blank templates are rigid and hard to adapt. So on today’s show I make it easy. I reveal a simple process to create your own copy templates.
And even though on the show we talk about creating an email auto-responder template, so your emails connect, persuade and ultimately sell… this process lets you create templates for all kinds of copy pieces. And unlike fill-in-the-blank templates that are one-size-fits-all, the process I reveal lets you create copy templates that are uniquely suited to you and your business.
Listen in and discover…

* The critical flaw of most copywriting templates and why you should do this one thing instead… this way you create winning templates that are uniquely yours 
* 2 simply questions that give you the backbone template of any copy piece… lets you write better copy faster 
* The winning elements of a successful email auto-responder series… this ensures your list gets to know, like and trust you and ultimately buy from you 
* How to create riveting back-stories that instantly hook your reader… see the one thing all strategic back-stories MUST contain to be effective 
* And plenty more packed into this brief and fast-paced show

Press the play button above.
Enjoy!
Cheers,
Pete Godfrey
Wizard of Words
P.S. To continue the conversation with me, join my Facebook group that supports this show.
You can join here: https://www.facebook.com/groups/PeteGodfreyShow

PGS 176: Copywriting Templates Made Easy

We’re back after a couple of months off and I’ve got to tell you… it feels so good.
This week’s show is all about Persuasive Writing which is one of my favourite subjects. I’ll show you what elements to include so your words connect, persuade and ultimately sell. And I’ll reveal what you should avoid at all costs.
Listen in and discover…

* The 3 main purposes of persuasive writing… internalise these points so they become ingrained

* The cardinal sin of persuasive writing… I’m sure you’ve committed this sin many times (I know I have)

* 3 ways to make sure you never commit the cardinal sin… use these as a checklist especially when writing your second draft

* And plenty more packed into this fast-paced show

Press the play button above.
Enjoy!
Cheers,
Pete Godfrey
Wizard of Words
P.S. To continue the conversation with me, join my Facebook group that supports this show.
You can join here: https://www.facebook.com/groups/PeteGodfreyShow

PGS 175: The Cardinal Sin of Persuasive Writing

We all know people buy from people they know, like and trust. So on today’s show I talk about how we humans bond with each other, but more importantly, how to speed up the bonding process. Good for marketing, but also good in your civilian life too.
Listen in and discover…

* The one thing your audience secretly craves from you (give it to them to build instant rapport)… this puts you on the same page as your audience, like you’re a trusted confidante who understands their lives
*  4 critical things to know about your market… and how this gives you an unfair advantage when it comes to building rapport and bonding with your audience
* Share these two things with your audience to create instant connection… so easy to do yet so thoroughly effective
* The number one trait you must possess to persuade any audience… without it, your attempts at persuasion fall flat, and your persuasion powers remain weak and unfocused

PLUS loads more.
Press the play button above.
Enjoy!
Cheers,
Pete Godfrey
Wizard of Words
P.S. To continue the conversation with me, join my Facebook group that supports this show.
Just make sure you answer the one simple question when prompted… otherwise you won’t get in.
You can join here: https://www.facebook.com/groups/PeteGodfreyShow

PGS 173: Gary Halbert the Master of the BIG Idea

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