PGS 125: This is Why Most Ads Suck

This week’s show is all about writing copy that gets attention and really gets in there and stirs the emotions. I give you 3 effective ways to do this. By the way…

Consider this…

The word EMOTION means ‘disturbance’ from the Latin ‘to disturb or agitate.’

Now there’s a BIG lesson right there. So basically, that’s the theme of this week’s show. If you’re the sensitive type, might pay to skip this episode. However, if you’re sick of writing bland and boring vanilla ads that put people to sleep, and you want to inject your ads with the exact recipe people crave, then hit the play button now.

Just a few of the things I covered on the show are…

* Why most ads suck even if they are technically correct… see what they lack and how to fix this insidious problem so your ads are seen, read and acted upon

* How to add “Emotional Disturbance” in your advertising so your audience sit up and take notice of your ads

* Why Shock Therapy is good for sales

* A forbidden feeling that banishes the afflicted to a life of seething rage and misery… see what it is and how you can avoid this insidious trap

* The National Enquirer’s secret to writing attention getting, stop-them-in-their-tracks headlines

* The reason some folks believe Elvis is still alive and singing in a cocktail lounge in Vegas… and how you can tap into such beliefs and make more sales

* A simple yet very effective headline template that targets a very specific and raw emotion inside your audience

* How to target ‘forbidden feelings’ in your ads to instantly capture attention… plus two real-world examples you can easily adapt and use in your advertising

* Plus plenty more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words