The Jefferson Exchange

Phantom operators use AI to exploit local media landscape in Oregon


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The Ashland Daily Tidings permanently closed in 2023. But a digital imposter has been generated by phantom operators using AI technology to deceive local residents.(Kristyna Wentz-Graff / OPB)

Oregon Public Broadcasting (OPB) reporter Ryan Haas joins the Exchange to discuss his OPB report, "AI slop is already invading Oregon's local journalism."

We discuss the problem of phantom operators leveraging artificial intelligence (Ai) to exploit local media deserts while coopting on the work of existing local media.

The work of JPR reporter Justin Higginbottom was directly impacted by the Ai invasion. He also joins the JX to describe the experience.

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The Jefferson ExchangeBy Mike Green