In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Stacy Gaines, Business Development Manager at Texture Publishing, explore marketing strategies for pharmaceutical manufacturers. They emphasize the significance of building trust, setting realistic timelines, and understanding the sales cycle. Stacy shares her four tried-and-true strategies, highlighting the importance of asking questions and maintaining relationships. They discuss the value of in-person meetings and the need to be strategic and persistent in pursuing partnerships. Stacy also advises making it easy for clients to buy and being honest about onboarding times. The conversation covers the nuances of relationship building and the importance of knowing when to refer business elsewhere to maintain trust.

• Importance of building relationships in marketing for pharmaceutical manufacturers
• Segmenting files for effective marketing strategies
• Prioritizing metrics for evaluating campaign success
• Strategies for building trust and relationships with clients
• Realistic timeline for building trust and closing deals
• Importance of multiple touch points in the sales cycle
• Strategic approach to lead generation and differentiation from competitors
• Importance of in-person meetings and face-to-face interactions
• Persistence and finding new ways to reach potential clients
• Making it easy for clients to buy from you and setting realistic expectations

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

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Guest Bio: Stacy Gaines is a Senior Business Development Manager focused on sales operations and marketing with deep experience in the technology, entertainment and service industries. She is a hands-on leader and mentor who builds high performance teams to assist with new account development, strategic partnerships, advertising, P&L mgmt, print media.

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