Voices in Bioethics Podcast

Pharmaceutical Advertising and the Information Ecosystem: A Conversation with Lydia Green of RxBalance


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This episode looks at pharmaceutical ad writing exploring how misleading information enters the advertising pipeline. Lydia Green, a former pharmaceutical ad writer, founded RxBalance, a 501(3)(c), to impact the information ecosystem and give clinicians, patients, caregivers, and policymakers access to unbiased, evidence-based medical information. She notes ways in which ad writers can encourage off-label uses,…
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Voices in Bioethics PodcastBy Voices in Bioethics Podcast

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