Hooked On History

Pharmaceutical marketing


Listen Later

In this episode of our History of UK drug use: The 1950s and 1960s series we will discuss drug advertising in the 50s and early 60s. The pharmaceutical boom of the 1950s was accompanied by a marketing boom and this episode will demonstrate the tactics drug companies used to push doctors to prescribe drugs; many of which were unneeded. We will also take a look at political reactions to the issue.

...more
View all episodesView all episodes
Download on the App Store

Hooked On HistoryBy Hooked On History

  • 5
  • 5
  • 5
  • 5
  • 5

5

5 ratings