In this English language episode of《Good Morning, VOGUE China》, VOGUE China Editor-in-Chief,

Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan, sit down with

Pharrell Williams in his capacity as Louis Vuitton’s Creative Director of Menswear, off the back of his

recent Pre-Fall show in Hong Kong and China ‘campaign trail’. Aside from the polymath’s ongoing

appreciation for cultural influences of the Eastern Hemisphere, Pharrell, Margaret and Yiling dig deep

on what the role of a creative director really means in today’s attention economy.

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