While cannabis brand Cookies started modestly in a garage in San Francisco, today it is a global empire, with a presence in 11 U.S. states & three countries & selling more than co-founder Berner could have ever imagined. In this episode Berner talks about how he built one of the most recognizable cannabis brands in the world.

•The role of partnerships in rapid expansion

•Why genetics are critical – but keeping a tight handle on them isn’t

•His 100-year plan for keeping Cookies exciting & thrivi