While it still is dedicated to serving small businesses (over 13 million of them), GoDaddy is not the same company today as it was a few short years ago. They offer a variety of services going way beyond the domain registration and web hosting services they are best known for. They have customers spread out all over the world. And they have an increasing amount of data on who exactly their small business customers are, what stage in the business lifecycle they’re in, and what tools and services they’ll need to keep their business moving forward.

Phil Bienert, GoDaddy’s chief marketing officers, shares with us how their approach to marketing today is focused on understanding and communicating with specific customer segments individually - using a mix channels to do so – in order to better serve them throughout their business journey.