In a MarTech landscape saturated with tools and AI-powered everything, Phil Gamache offers a timely reminder: the tech only matters if the humans using it are empowered. He and Sara dive into the rise of “counterculture” marketing—where brands win by spotlighting the people behind the process, not just the tools that power them.

Phil: 
" It's not a differentiating factor to say that you're AI-powered. It's the default now. You should be, and it shouldn't really be part of your messaging.”

Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Phil: linkedin.com/in/gamacp
Explore The Humans of MarTech: humansofmartech.com
Learn more about Progress: progress.com

Timestamps:
00:30 –  Spotlighting Martech Tools
03:15 – The Human Element in Martech
04:55 – Innovative Uses of AI in Martech
07:05 – AI Advice for Beginners
09:05 – Industry Leaders for Inspiration

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