It's my pleasure to share with you the latest episode of the Communicating Purpose podcast with Phil Hall, Head of Public Policy and Public Relations, Society of Pension Professionals.

SPP is the UK’s leading body representing a wide range of providers across the pensions industry—from actuaries and lawyers to investment managers and administrators—collectively influencing policy for the majority of the nation’s pension schemes.

In his role, Phil leads the Society’s policy development and public voice, shaping how the industry engages with government, regulators, and the media. 

With a background in public affairs and a passion for impactful communication, Phil is focused on building stronger bridges between policymakers and pension professionals.

His work champions the vital role pensions play in financial wellbeing, and the need for policy that supports long-term value for savers and society alike.

In this episode, we discussed:

🚌 How a "failed" billboard campaign with the wrong year accidentally supercharged a local energy campaign

📱 The harsh LinkedIn truth that's killing your engagement 

🔄 The rule of 7 and why your audience hasn't heard you until you're sick of saying it 

I hope you enjoy.

John Higginson,

Founder & CEO, Higginson Strategy