Phil Lelliott, Alliance Director International at Copado, talks about how going to market in EMEA (and the rest of the world) differs from going to marketing in North America in the Salesforce ecosystem. Phil has built his career in the ecosystem from his time at DocuSign, Conga, and now Copado. For US-Based ISVs, he recommends a general path of focusing on the UK, the Netherlands, and the Nordics prior to going to France & Germany as those countries really need a native speaker to find success.