"Being able to keep employees motivated, provide skills progression, career progression and to be able to retain the skill set in order to continue to innovate… it’s fundamental. "

In this episode I talk to Phil Wild. Phil is the CEO of James Cropper PLC one of the world’s leading suppliers of coloured paper, makers of the Poppy and owners of CupCycling™, the world's first recycling process dedicated to upcycling take-away cups. Trust me, the business he runs is one of the most impressive businesses you’ve never heard of.