In this conversation, Philip Thomas, Chairman of Cannes Lions, discusses the evolution of data-guided creativity and how marketing leaders can use this new reality to deliver on their mandate as Chief Creative Officers for the brand. Philip and Jason also go inside what it’s like to pivot and adapt a world-class event like Cannes Lions, seemingly overnight.


Philip Thomas is Chairman of Cannes Lions and President of Ascential's Marketing Division, which comprises Cannes Lions International Festival of Creativity, WARC, and MediaLink. He was CEO of Lions Festivals for ten years, between 2006-2016.