Philippa published 'Rules of Social Engagement' in 2016, and soon after that she won a professional award - B&T Women in Media People's Choice 2015 - and two book awards: 'Global Book Excellence Award Winner - Business 2017' and a Bronze Medal, 2016, International Independent Publisher Book Awards - Business/Career/Sales category. One of the things we include in our conversation today is the idea of publishing as a career strategy - is it feasible that authoring a book will be a point of difference in your CV and help you stand out in your industry as a highly valuable asset to a company?