In this episode, Kelly Goetsch and Dirk Hoerig speak with Phillip Jackson and Brian Lange, founders of the media company, Future Commerce. Tune is as this roundtable provides cultural insight on the future of commerce. Is commerce simply technology that we adopt or is the future of commerce a bigger, more abstract idea - and, what does human nature and culture have to do with it? Additionally, we’ll get Phillip and Brian’s hot takes on AR, VR, Conversational commerce, AI and more!

You can hear Phillip and Brian on their podcast, Future Commerce, on wherever you listen to podcasts.

Timestamps:

- Personal backgrounds 00:38

- What is Future Commerce? What does "Delivering cultural foresight for 8-9 figure eCom brands" mean in practice? 04:19 (04:53)

- With 13,000 subscribers to your newsletter, a popular podcast and huge social media following, you've built an amazing brand / following...how? 14:40 (15:30)

- 22:20 Lightening Round - The name of your company is "Future Commerce" - what do you think about:

- AR 22:32

- VR 24:21

- Conversational commerce 25:38

- AI (briefly) 26:17

- Live shopping 27:47

- Social commerce 28:44

- Metaverse 31:19

- AI 31:31

- What are some examples of retailers doing digital well? 35:45