Philly's Toi Storr reveals the unexpected journey that transformed postpartum depression into an 11-year blogging empire on The Kenny D Show. In this episode, Toi gets real about starting her mental health blog on a BlackBerry phone after her therapist suggested writing as therapy, building her audience for three years without even owning a laptop. This lifestyle content creator breaks down the exact moment she realized understanding your audience matters more than having perfect equipment, plus the vulnerable decision to share her depression struggles online when mental health blogging wasn't mainstream. Kenny D explores Toi's evolution into podcasting with "Conversations with Toi," her approach to securing brand partnerships while staying authentic, and the business strategies behind monetizing mental health content responsibly. The conversation covers marriage partnership dynamics, navigating the cliquish content creator industry, building thick skin for online criticism, and Toi's advice for aspiring bloggers about finding your why before chasing followers. She also spills on her upcoming book project using 25 years of personal journals.

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Connect with Toi Storr:

Website: toitimeblog.org
Instagram: instagram.com/toitimeblog
Email: [email protected]
Podcast: Conversations with Toi