This episode features the interesting Phoebe Dunne. Phoebe is the Ecommerce and Digital Marketing Executive at Diageo. She works at the Irish brand home experience which includes footfall to the Guinness storehouse and online store. Phoebe talks about different campaigns and the work involved in working for one of the most recognisable brands in the world. For example, she talks about her 1019.5 seconds campaign. Which were organic video shorts reaching out to artists around the same timeframe as to pull the perfect Guinness. We talk Guinness Nitro Surge and their Shopify store. Selly is mentioned as a wonderful extension that allows bundles to take place at the checkout.  Also Klaviyo was recommended as a wonderful tool to provide excellent Email & SMS marketing. This episode is perfect for anyone trying to understand how one of the best brands in the world operates.