The Wealthy CEO Lab

Phoenix Rising: Reclaiming Feminine Power with Wendy Paige Sterling


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What if burning it all down was the most sacred act of alignment?

Wendy Paige Sterling shares how she turned heartbreak and loss into a multi-six-figure empire led by intuition, softness, and feminine frequency.


In this episode, Giovana is joined by Wendy Paige Sterling—a 7-figure intuitive business mentor, Reiki healer, and founder of The Sacred Feminine CEO™. Known as the Chief Embodiment Oracle, Wendy helps high-achieving women move from performance-based success to soulful, embodied leadership.

Together, they explore:

  • Reinvention after rupture: How Wendy left a 20-year corporate career and built a seven-figure business from her rock-bottom moment.
  • The “burn it down” season: What the Maui fires and divine signs taught her about surrender, rebirth, and rebuilding with deeper purpose.
  • Feminine vs. masculine energy: How to stop over-doing and start leading from being—without losing ambition or drive.
  • Healing through intuition: The courage to own your spiritual gifts publicly and release fear of judgment.
  • Soft power scaling: How allowing pleasure, fun, and emotion into your business can make results come faster and feel more aligned.

This conversation is a portal into what it truly means to lead from your feminine—balancing grounded structure with deep inner trust, and letting your business become a reflection of your most authentic self.


🕰 Timestamps:

00:00 — Introduction: The Sacred Feminine CEO

02:00 — Wendy’s journey from corporate to entrepreneurship

05:00 — The catalyst moments that forced radical reinvention

10:00 — Spiritual awakenings in Egypt and Maui: when the universe speaks through fire

17:00 — Reframing softness, emotion, and intuition as power

20:00 — Doing from being: how to shift from performance to presence

25:00 — The balance of healed masculine and feminine energy

27:00 — Final reflections and where to connect with Wendy


Guest Bio:

Wendy Paige Sterling is a 7-figure intuitive business mentor, certified life coach, Reiki and Theta Healer, and the founder of The Sacred Feminine CEO™. Known as the Chief Embodiment Oracle, Wendy helps high-achieving women shed performance-based success metrics and lead from deep self-trust, feminine frequency, and energetic alignment. A former corporate executive turned spiritual disruptor, her work empowers women to scale with desire—not burnout—and create wealth that feels like truth. Her signature offers include The Unapologetic Woman Mastermind and Private Mentorship for the Uninhibited Woman.

Connect with Wendy:

🌐 wendypaigesterling.com

📱 Instagram: @wendypaigesterling


Book Mentioned:

On Our Best Behavior by Elise Loehnen

🖤 If you loved this episodeSubscribe, leave a review, and share it with a fellow founder who’s ready to scale with purpose, pleasure, and peace.



Resources & Next Steps


👉 Take the Nervous System Mood Ring Quiz: discover your current regulation state and get personalized tools to make smarter money decisions.


👉Join The Wealth Frequencies Program: a 10-week experience blending breathwork, nervous system regulation, and wealth embodiment.


👉 Work with Giovana: for hands-on support to scale your business with calm clarity and profit rooted in peace.


👉 Follow Giovana on Instagram

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The Wealthy CEO LabBy Giovana Bier