Carl and Richard chat with Jonathan Peppers about his experiences building phone games for different languages and cultures. The conversation starts out talking about Jon's game Draw a Stickman, originally made for the US market. The game was also very popular in China, but as a pirated game. Jon tells the story of how they evolved Draw a Stickman to be a free game with in-game purchases and culturally oriented for China to make it profitable and successful there. Can your game be successful across multiple countries and cultures?

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