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PhonePe earmarks Rs 800 crore in marketing this year
NEW DELHI: Digital payments firm PhonePe on Friday said it has earmarked Rs 800 crore for marketing this year, to create awareness about the platform and expand its reach.
The company roped in Bollywood actress Alia Bhatt , who has joined Aamir Khan as brand ambassador.
"PhonePe has earmarked Rs 800 crore for marketing in this calendar year, which will include spends on a mix of ATL BTL , TV, digital marketing and other advertising mediums.
Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe.
Besides this, PhonePe will also be official broadcast sponsor of Vivo IPL 2020. | To read full story, visit https://startuparound.com/read/1581753606.958205/PhonePe-earmarks-Rs-800-crore-in-marketing-this-year?ref=audio_experience
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By Startup AroundNEW DELHI: Digital payments firm PhonePe on Friday said it has earmarked Rs 800 crore for marketing this year, to create awareness about the platform and expand its reach.
The company roped in Bollywood actress Alia Bhatt , who has joined Aamir Khan as brand ambassador.
"PhonePe has earmarked Rs 800 crore for marketing in this calendar year, which will include spends on a mix of ATL BTL , TV, digital marketing and other advertising mediums.
Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe.
Besides this, PhonePe will also be official broadcast sponsor of Vivo IPL 2020. | To read full story, visit https://startuparound.com/read/1581753606.958205/PhonePe-earmarks-Rs-800-crore-in-marketing-this-year?ref=audio_experience