Visibility plays a crucial role in building trust, credibility, and consistency in business.

In this episode of Muhami Matters, Chris Adams is joined by professional photographer Nicki Cameron to discuss why many small business owners hide from the camera and how that decision can negatively impact personal branding and client trust.

They explore how showing up visually, embracing authenticity, and maintaining a consistent brand presence helps professionals build credibility, strengthen relationships, and support long-term business growth.

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