Nirit Rubenstein feels a deep responsibility to take care of others, but don’t think for a moment that means she’s a pushover. From training pilots in the Israeli Armed Forces, to building a new kind of credit improvement company that values people over corporations, she is relentless. Nirit is highly focused, obsessed with metrics, and deeply committed to improving the lives of others. In part 1 of our interview with her, we find out why.

Listen to more episodes, watch video interviews, and subscribe at phxfounders.com.