Physician Liaison Programs

A shocking statistic - a specialty medical practice can depend on patient referrals for as much as 60% - 90% of their business. That makes an active, productive physician liaison program integral to a successful practice. Joining Get Social Health is Amanda Chay, Director of the Physician Liaison program at White Coat Designs, a healthcare marketing, web design and social media firm. Amanda was very gracious in sharing her insights and experience in what goes into creating and managing a physician liaison program. Listen in to our conversation or jump in at the time stamps below.

IntroductionWhat is a physician Liaison?Should the physician be a liaison?Does a practice need a full time representative?What makes a good physician liaison?Is is just about the relationship?Liaison is "the glue"Is being a physician liaison like being a pharma rep?Pharma reps can be good physician liaisonSo - Bagels?How does the White Coat Designs program work?How does the business side of the business work?What's the value of a patient?What's the difference between building relationship with a sports medicine versus oncology practice?Does every medical specialty practice need a physician liaison?How does a practice find new patients?What kind of market data does a practice need to market themselves?What is the process for setting up a new practice?Do physician liaisons use social media?How do you determine if you are ready for a physician liaison program?