Lorraine Larrance, consulting senior manager with Pershing Yoakley and Associates, and Sue Kincer, consultant and certified professional coder with Pershing Yoakley and Associates, discussed the 2008 PQRI measures, the challenges physicians will face and the quality improvements that could result for physician practices. Kincer and Larrance, along with Dr. Bruce Bagley, AAFP medical director of quality improvement, delved into the requirements for PQRI for 2008 and drew upon their past experiences with physician quality reporting to recommend how to succeed in the 2008 program during a January 22, 2008 webinar, Physician Quality Reporting in 2008: What Every Physician Practice Should Know.