Margaret Moore, CEO of Wellcoaches Corporation, discusses the effects a physician's health choices and behaviors can have on a patient's compliance with health coaching efforts, the role of a medical fitness coach in primary care, and the impact positive psychology can have on health coaching. Moore, along with Dr. Edward Phillips, founder and director of Harvard Medical School's Institute of Lifestyle Medicine and Dr. Rick Botelho, professor of family medicine at the University of Rochester Medical Center described how health plans and disease management companies can enhance physician involvement in health coaching during a May 15, 2008 webinar, Driving Improvements in Health Coaching Outcomes Through Physician Collaboration and Coordination.