Canada-based Pibborafi Inc., is a boutique designer and manufacturer of plush children's toys modeled after real rescued dogs. Founded in 2016 by Darrin Wilson, a former dog-walker, the company chooses the toys they create from photographs of real dogs submitted by dog owners across the United States. The idea began when Wilson assembled a group of veteran toy designers from all over the world to help him collaborate on a retail collection of dog dolls for children that would also be used to help real animal shelters.