Surround yourself with really good advisers. I know that's said really well but let's talk more about how to pick advisers. I would say that as a founder to find your philosophy for how you are going to grow your company. How you are going to treat the people you are going to support. Find the advisers who are experienced in the area where you have a gap. Go to accelerated programs. Go to your local co-working space. Go Google spaces if you don't have any in your community and search out people that have had success in the areas that you would like to have success in that you are not very good at. Then offer to compensate them well for being in the company. In that relationship over a couple of conversations, you will figure out if they are just trying to get equity or get compensation. Or if they are really in it for a mutually invested interest and the vision you are trying to drive.