There is no question that email and messaging is one of the fastest and most efficient ways to communicate in your business.

While it may be a fast and efficient way to communicate, is it actually the most effective way to communicate with your customers.

It is far to easy to bash out an email response to a customer and move onto the next task of the day. But have we really built and developed a deeper engaged relationship with that customer or are we just reacting to a situation with the customer instead of being proactive?

In this episode, we explore:

• Why email is not always the best way to communicate in your business.
• The benefits of picking up the phone and having a human to human conversation.
• How picking up the phone and having a real conversation can build trust and rapport with your customers.
• The downside of email communications in your business.
• A simple set of rules you can build in your business around identifying when to pick up the phone and have a real conversation with your customer.