In every campaign I've worked on, people rally for what they believe to be right. And that means they need to understand what's wrong
To win a regulatory battle, you need to pick your enemy. Without an enemy, your regulatory campaign won’t perform well.
Why?
Because a clear enemy simplifies your narrative.

In every campaign I've worked on, people rally for what they believe to be right. And that means they need to understand what's wrong To win a regulatory battle, you need to pick your enemy. Without an enemy, your regulatory campaign won’t perform well. Why? Because a clear enemy simplifies your narrative.

Pick your enemies

Power is always in motion—between political actors, within societies, and across boardrooms. In Power Shifts, Joseph Lavoie explores the forces upending the status quo: the rise of populism, the demographic waves reshaping economies and politics, governments asserting new authority, and the technological revolutions redefining how we live and work. Drawing on over 20 years of experience advising G7 leaders, premiers, and executives, Lavoie reveals the patterns driving these shifts—and what it takes to stay ahead in a world where power never stands still.

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Pick your enemies

Pick your enemies