We have an interesting guest today who believes that the only difference between a large business and a small business is the amount of zeros. In other words, the same guiding principles that can make a large business a success can make any business a success. Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives LIVE on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on C-Suite Radio. Hayzlett is a global business celebrity, Hall of Fame speaker, Chairman and CEO of C-Suite Network, home of the world's most trusted network of C-Suite leaders and best-selling author.

He believes in the conditions of satisfaction in business, work, and life. His personal conditions of satisfaction include wealth and having a good life, doing things that make you learn things, and having fun. Jeffrey is a leading business expert who shares his executive insight over many networks, including his own. We are thrilled to have him on the show today to talk about a wide array of topics including life, work, and business.

Show Notes:

• [07:49] A lot of businesses need to spend more time walking with swagger. A brand is really promises delivered.
• [10:30] Jeffrey's own condition of satisfaction is based on three things. 1. He wants to build wealth. 2. He wanted to do things that he would learn from. 3. It has to be fun.
• [15:30] As a small business person, the key is to not kid yourself and make those tough decisions. Be enthusiastic, but real.
• [18:02] In everything we do in business or even relationships there's always a customer and always a performer. In the action cycle, the condition of satisfaction is very clear.
• [20:13] Each person in each role in business has four or five promises that they need to keep to their boss, leader, or customer.
• [21:15] Jeffrey has bought and sold over 250 businesses in his career. He's an entrepreneur, and the longest he's ever stayed in one place has been Eastman Kodak for four years.
• [22:17] He now runs the C-Suite Network and has a community of many different organizations. The c-suite can be a lonely place, and C-Suite Network works to combat that. Their content is exploding, plus they have meetings, and they sell services.
• [23:40] Jeffrey has books, a TV show, podcasts, and speaking engagements. The brand of Jeffrey is managed by his son. He also serves on boards and owns other companies.
• [24:02] The Hero Factor got started as a result of the Hero Club. Rob Ryan sold it to Jeffrey for one dollar.
• [27:15] The Hero factor is a business owner that puts people over profit. It's really a manifesto about how to run your business.
• [28:39] Hero companies have high values and high operational excellence.
• [31:34] Companies who have the Hero Factor actually make more money, have happier employees, and more engaged customers.
• [33:29] Hero traits are values. Think about your walk away values and what you value. Have a vision of what it's going to be when it's done.
• [36:23] Be truly diverse in how you serve your customers, the ideas you think about, and in the way you hire. Bringing in more people and more ideas makes you more inclusive.
• [43:16] More business leaders should stand up for what they believe in.
• [47:30] In business, we can learn from our failures but should focus on our wins.
• [48:14] There are hundreds of members of the HERO club doing all kinds of great things.
• [53:50] Every moment of time of a CEO is valuable.
• [57:00] Be transparent like Domino's did when they revamped their pizza.

Links and Resources:

• Free Hero Factor Assessment
• Jeffrey Hayzlett
• C-Suite Network
• The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures
• All Business with Jeffrey Hayzlett
• The HERO Factor Podcast
• @JeffreyHayzlett on Twitter
• Jeffrey Hayzlett on LinkedIn
• Jeffrey Hayzlett on Facebook
• Jeffrey Hayzlett on YouTube
• National Speakers Association
• Zig Ziglar
• Skip Ross
• Brian Tracy
• Bill Brooks
• Rocky Mountain Economic Summit
• Good to Great
• SARA

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