Your P&L sheet can tell you about your growth today, but it's limited in what it can tell you about your momentum tomorrow.

That's why as a business leader, you need to know what KPIs give you smarter insights into how your business is growing. These KPIs help you assess critical questions like:

• Are we diversifying our customer base?

The first question is always what do you measure, followed shortly by how do you measure it. Today, Jose tackles a few of the smarter KPIs he's seen inform faster, smarter business growth.