ARCHITECT

Pierluigi Serraino on Creativity in Architecture


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In a study lost to the annals of architectural history, 40 of the 20th-century's most prominent architects were invited over the course of a few weekends in the late 1950s to the University of California, Berkeley, where they were evaluated for their presumed creative genius. The researchers, from the school's Institute of Personality Assessment and Research (IPAR), wanted to know how factors in a person's life and environment shaped their creative aptitude. Particularly intrigued by architects for their mix of design and business savvy, the researchers attempted to get inside the minds of Eero Saarinen, Louis Kahn, Philip Johnson, I.M. Pei, FAIA, and others. The study received significant media attention at the time it was undertaken, but little on it was ever published, and what it determined about creativity in general and in architecture specifically was unearthed only recently.
In his book, "The Creative Architect: Inside the Great Midcentury Personality Study" (The Monacelli Press, 2016), Pierluigi Serraino, AIA, revisits the study and its implications. We talked with the Alameda, Calif.–based architect and author about what he learned during his research, and whether a similar attempt at understanding the minds of the world's leading architects could be executed today.
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